Airo software12/28/2023 ![]() We also identified a number of valuable search keywords, and began running search engine advertising campaigns to continue to build a solid flow of high-intent traffic to custom-build landing pages designed to generate leads. We took cues from their existing brand identity to create designs that simplified complex topics without being exceedingly minimal to encourage engagement and website traffic. Their social media channels were relatively barren, so we began by building a solid base of content using the insights we generated from the blog, and adapting them for quick consumption. The second purpose was to begin to drive organic search traffic via SEO. AIRO Software is a Maltese-based software consultancy specializing in the development of custom software and websites for small to medium-sized. Content designed to be innately interesting to business owners and IT professionals (along with those close to them) looking for a helping hand. The first was to provide us with valuable content & insights to share with our audiences on social media. The blog posts that we would go on to create served two distinct purposes. Instead, they receive a steady stream of ideas & content to which they can make suggestions and adjustments based on their experience for optimum synergy and efficiency.Ĭreating valuable content was another priority that was identified from the start. ![]() This took all the pressure off Airo’s leadership to have to actively think about marketing efforts. We generated ideas for content by keeping an eye on the industry, tested channel improvements, bounced ideas off leadership, executed based on what was agreed upon, and reported progress directly to the CEO. From Airo’s perspective, we functioned just like an internal marketing team would. This software was designed for locksmiths who want the ability to create simple and easy to use master key systems Generate Master Key systems for 4,5,6 and 7 pin locks ( not for use with Interchangeable Core) Creates Sub Masters Customize Max Depth / Min Depth, MACS, Deepest 1st cut, and Step Value. A series of in-depth meetings between the client, our strategists, along with our internally assigned fractional CMO quickly got us up to speed.īased on these conversations, we put together a prioritised list of communication channels to tackle, and began working. Before communicating on their behalf, we wanted to gain a proper understanding of their character, their attitude towards work, and what solutions they provide to potential clients.
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